CASE 131 · ADDER · 2023
Marketing email that survives a million-recipient send.
A D2C retail brand sent monthly newsletters and weekly promotional campaigns to 1.2M subscribers via Mailchimp. The contract had inflated to $84k/year. We migrated to Pinpoint with SES on the send side, preserving the segmentation logic the marketing team relied on.
D2C retail
MIGRATION
2023
RESULTS
What changed, by the numbers.
ANNUAL MARKETING-EMAIL COST
−72%
SEGMENTS PRESERVED
38
SEND THROUGHPUT
14× HIGHER
CAMPAIGN ANALYTICS
QUICKSIGHT
HOW IT WENT
Mailchimp’s pricing scales with active subscribers. At 1.2M subscribers, the line item became conspicuous. The marketing team didn’t use most of the platform features (drip campaigns, social automations) — they used segmentation, scheduled sends, and reporting.
Pinpoint provided the segmentation engine; SES handled the send. We translated each Mailchimp audience into a Pinpoint segment definition. Reporting that had previously lived in Mailchimp’s built-in views moved to QuickSight on top of Pinpoint event data — and the marketing team actually preferred it because they could write custom analysis.
Annual cost dropped 72%. Send throughput went up 14x because SES is genuinely fast at scale — a one-million-recipient send now finishes inside an hour instead of overnight. Marketing got a feature they hadn’t had: real-time campaign reporting in their own QuickSight workspace.
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